What Are Keywords?
Keywords are the specific words or phrases people type into search engines when they're looking for something. The search engine's job? To find the most fitting content for each search.
For your website to be part of that match, you need to align your content with the right keywords. But here's the tricky part: picking those perfect keywords isn't a game of guessing. It demands a methodical approach, sifting through possibly thousands of options to pinpoint the gold.
Why is Keyword Strategy Important?
To attract customers, you need to know what they're looking for and how they describe it. That's where a solid keyword strategy comes into play.
It's not just about driving traffic—it's about drawing in the right kind of traffic that can transform into loyal customers.
