What Does Reputation Management Mean?
Reputation management is maintaining your image in a world where everyone's a critic. It's about actively keeping tabs on, influencing, and interacting with the chatter about your business online.
Platforms like Google, Facebook, and Yelp are places where people gather to share experiences and opinions. Successfully managing your reputation means ensuring that the narrative about your business remains positive across these and countless other platforms.
Why is Reputation Management Important?
Your online reputation is often a customer's first impression. Most people check reviews before buying, and a single negative comment can sway decisions.
Actively responding to both positive and negative reviews showcases your commitment, turning feedback into opportunities.
Plus, search engines notice; they rank based on review quality, frequency, and engagement.
