It's all about making sure your website runs smoothly and efficiently, both under the hood (technical aspects) and on the surface (on-site elements).
On the surface, on-site SEO focuses on the visible content, ensuring it is well-structured and meaningful for both visitors and search engines.
Under the hood, you'll find technical SEO. Addressing elements like mobile friendliness, page load times, and site architecture. These behind-the-scenes tweaks ensure search engines can easily navigate, understand, and rank your site.
Search engines want to direct their users to websites that are not only relevant, but also enjoyable. That means fast-loading, user-friendly, and content-rich places.
An optimized website essentially rolls out the red carpet for search engines and visitors alike. Neglecting this vital aspect can lead to lower rankings, missing out on potential traffic and customers.